Licensing the best in gaming & entertainment

Merchantwise is a leading brand licensing and merchandising agency in Australia and New Zealand, with teams across Europe and North Asia. Merchantwise is proud to represent some of the world’s best loved brands across gaming, children’s entertainment, film & TV, music, icons & legends. 

Our specialist international gaming team has deep expertise in the development off an-centric merchandise for the global market.

Our clients

Services include

Brand and consumer insights

Licensing and retail strategy development

Identification and management of new partnerships

Creative product development and approvals

Trade and retail Marketing

Royalty forecasting and administration

Trademark registration and enforcement

Contracts and compliance