Merchantwise to develop licensing and consumer products for Activision Blizzard in EMEA and Asia Pacific
Merchantwise is excited to announce our partnership with Activision Blizzard to support their licensing businesses and consumer products distribution in Europe, Middle East, Africa (EMEA) and the Asia Pacific region.
Since 2020, Merchantwise Group have represented Activision Blizzard’s licensing interest in Australia and New Zealand, and now in Europe, Middle East, Africa (EMEA) and the Asia Pacific. We look forward to bringing innovative new consumer products and brand extensions to millions of gaming fans in these markets.
Activision Blizzard is known for iconic video game franchises, including Call of Duty®, Warcraft®, Overwatch®, Diablo®, Crash Bandicoot® and StarCraft®, which are played by hundreds of millions of people around the world on console, mobile and PC.
As a result of this appointment Merchantwise is expanding its international reach with a talented and experienced team led by former Activision Blizzard Vice President of International Consumer Products, Philippe Bost who will oversee the international licensing programs across these markets. Based in Europe, Philippe has 30 years of experience in senior international licensing and retail roles and has been employed by global giants including Disney and Mattel.
Philippe is a highly respected licensing industry leader with deep expertise in the video game industry. His knowledge, experience and leadership will be invaluable to the success of the programs across EMEA and the Asia Pacific regions.
We are ambitious and excited to develop Activision Blizzard consumer products’ portfolio with the best international partners to deliver innovative and must-have licensed products for fans in both regions.
For any licensing opportunities, please reach out to the team.